5 years ago, we envisioned that Emotion A.I. will be a game changer for businesses. Imagine you are able to sense facial expressions and react with in-depth analysis on human behaviour. There will be huge business requirement from Media & Advertising, Banking, Education, Robotics, IoTs & Smart Nation, Healthcare, Retail & Hospitality, Transportation, Human Resource, Public Safety, Gaming, Social Media and the list goes on…..
Many of the most successful campaigns are focusing on emotions. All these campaigns aims to move your heart, and then rely on the experience to build a lasting bond based on emotion data. Emotion A.I. is applicable for both B2C and B2B. Many successful B2B companies have focus on emotions in their campaign.
Findings from a 2015 Nielsen Consumer Neuroscience study of 100 ads across 25 brands in the consumer goods market revealed that ads with the best emotional response generated a 23% uplift in sales, meaning that emotional campaign is not merely effective as an engagement vehicle but also as a true business driver.
In consideration of the power of emotional A.I., it should be no surprise that the
emotion detection and recognition market is projected to be worth $22.65 billion
by 2020, according to Markets and Markets.
According to KBV Research, the Global Emotion Detection & Recognition Market is expected to reach $29.18 billion by 2022, growing at a CAGR of 27.4% during 2016-2022. The Asia-Pacific market is expected to grow even faster.
Apple, one of the most valuable companies on the planet, has been keenly interested in emotion recognition for years. In 2016, Apple acquired Emotient, an emotion-recognition technology company.
In late 2016, Facebook bought facial recognition company FacioMetrics to help it compete with Snapchat. The acquisition helps bolster its photo and video ambitions and let smartphones analyze faces in real time through the frame of a camera. Facebook says the company “will help bring more fun effects to photos and videos,” which includes the real-time filters, effects, and face-swapping tools now commonplace in social apps, namely Snapchat.
Last year the consumer-research company Nielsen bought Innerscope, which uses biometrics such as brain scans and galvanic skin response (GSR) to measure subconscious emotional responses to media and marketing.
The waves will continue...
In the future, it's likely that you'll be able to calibrate your campaign with just about any
digital experience. Facebook is on a path to incorporating emotional reaction into a user’s News
Feed by introducing "Reactions" this past February. Rather than simply "Liking" a post, users
can now designate their reaction across six emotions: Like, Love, Haha, Wow, Sad, and Angry.
The Revolution has just begun...