SenseLearn - Advertising Research
In advertising, emotion recognition can be a tool to assess the emotional responses of the consumers to the advertisement and campaign.
The ad’s effectiveness is determined by the consumer’s unconscious emotional responses. Ads that achieve high levels of attention and engagement are effective as emotions are highly correlated with memory and purchase intent.
We study emotions related to attention, engagement, valence, and joy to quantitatively determine if a particular scene or verbal cue causes high levels of ad liking. Valence sheds light on the general emotional experience, i.e. the quality, positive or negative of the emotions. A positive valence reflects approaching behaviour, while a negative valence shows distancing behaviour.