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SenseSafe - Crowd Sensing & Advertising Response

Emotion analytics can be used as a tool to measure the engagement of commuters with interactive displays that both “push” information and gather data on customer preferences and satisfaction.

It can shed light on commuters’ preferences, measure responses to entertainment content, advertising and campaigns which are continuously being tested inside the vehicle. Emotion analysis also increases survey feedback efficiency significantly.


Emotion sensing data offers advertisers deep insights into consumer behaviour by enabling access to unfiltered and unbiased viewer responses. It can also provide additional revenue stream for private hirers. In-cabin crowd sensing can help detect and alert likelihood of aggressive behaviours, helping to safeguard commuters’ safety.