R3 Worldwide Growing Marketing Technology Expertise in Asia Pacific Event

Opsis share about customer strategy and understanding the desired outcomes of the whole business helps vendors design and roll out programmes effectively with clear KPIs in mind. Consider that 69% of senior marketers across the region emphasize the conversion of data into strategies as a key focus in the next 12 months, and 50% of marketers are planning to review martech vendors.

1. Marketing technology is a strategic business decision

2. Look at how the entire customer ecosystem can benefit from technology

3. Start with an idea, deliver with technology