Opsis share about customer strategy and understanding the desired outcomes of the whole business helps vendors design and roll out programmes effectively with clear KPIs in mind. Consider that 69% of senior marketers across the region emphasize the conversion of data into strategies as a key focus in the next 12 months, and 50% of marketers are planning to review martech vendors.
1. Marketing technology is a strategic business decision
2. Look at how the entire customer ecosystem can benefit from technology
3. Start with an idea, deliver with technology